Audacious Creativity

Founded in 2015, ORCA is a independent strategic brand studio. We exist to help ambitious, purpose-led brands to clarify their positioning, define their edge and bring it to life through distinctive identity and activation. Our approach combines audacious creativity with strategic rigour - helping brands move with conviction and stand apart in crowded markets.

Brands that
shape the future

We’re pragmatic optimists, pairing insight with imagination and rigour with emotion. Clients choose us for our chemistry, and stay with us for the results. Together, we build brands that do more than keep up with change. They lead it.

We believe audacious ideas  

deserve to be unleashed.

What We Do

Our challenger mindset underpins our approach to every project we take on, no matter what scale. Acting as your brand guardian we'll tailor the following approach to support you whatever stage you’re at in your brand journey.

Brand Strategy

Product Design
Web Design
Packaging Design

Product Design
Web Design
Packaging Design

Brand Identity

Product Design
Web Design
Packaging Design

Product Design
Web Design
Packaging Design

Brand Activation

Product Design
Web Design
Packaging Design

Product Design
Web Design
Packaging Design

Brand Strategy

Discovery & Analysis

Delving into your brief and your business to identify the challenges you face, to uncover tangible insights and to discover the opportunities you have to succeed in an ever-changing world.

Brand Positioning

Defining what you do to ensure you sit in a unique and compelling space in the market and can differentiate yourself from your competitors.

Brand Purpose

Articulating your reason for being and what drives you forward as a brand - this covers your belief, vision, mission and values. We believe brands with purpose are brands that last.

Brand Architecture

Organising the structure and hierarchy of your brand portfolio, ensuring clarity and alignment across all brand assets and sub-brands.

Campaign Planning

Immersing in your brand, product and audience to develop insight-led campaigns. We’ll define your objective, messaging, channels, and the touchpoints required to achieve your brand's communication goals.

Brand Identity

Visual Identity

We translate your brand positioning visually using a range of visual building blocks - from logos and typography, through to colour, illustration and animation.

Brand Voice

We develop a consistent tone of voice and personality for your brand that brings your purpose to life, resonates with your audience and gives you a distinctive edge.

Naming

We create memorable brand names that articulate your proposition and remain in people's hearts and minds.

Brand Guidelines

We summarise all of the above for you into clear and cohesive brand guidelines that enable you to own your brand and consistently run with it.

Brand Activation

Campaign Activation

We’ll bring your brand's campaign strategy to life, seamlessly executing across channels and touchpoints to engage and convert your target audience effectively.

Packaging Design

We craft visually compelling and strategically effective packaging solutions that convey your brand purpose, enhance shelf appeal and build loyalty.

Motion & Video

We combine compelling storytelling with dynamic visuals to create captivating content that drives engagement, effectively communicates your brand's message, and leaves a lasting impact on your audience.

Integrated Marketing Support

We deliver a unified, holistic message across all of your marketing and social channels; providing a consistent, engaging and emotive-driven brand experience.

Brand Strategy

Discovery & Analysis

Delving into your brief and your business to identify the challenges you face, to uncover tangible insights and to discover the opportunities you have to succeed in an ever-changing world.

Brand Positioning

Defining what you do to ensure you sit in a unique and compelling space in the market and can differentiate yourself from your competitors.

Brand Purpose

Articulating your reason for being and what drives you forward as a brand - this covers your belief, vision, mission and values. We believe brands with purpose are brands that last.

Brand Architecture

Organising the structure and hierarchy of your brand portfolio, ensuring clarity and alignment across all brand assets and sub-brands.

Campaign Planning

Immersing in your brand, product and audience to develop insight-led campaigns. We’ll define your objective, messaging, channels, and the touchpoints required to achieve your brand's communication goals.

Brand Identity

Visual Identity

We translate your brand positioning visually using a range of visual building blocks - from logos and typography, through to colour, illustration and animation.

Brand Voice

We develop a consistent tone of voice and personality for your brand that brings your purpose to life, resonates with your audience and gives you a distinctive edge.

Naming

We create memorable brand names that articulate your proposition and remain in people's hearts and minds.

Brand Guidelines

We summarise all of the above for you into clear and cohesive brand guidelines that enable you to own your brand and consistently run with it.

Campaign Planning

Immersing in your brand, product and audience to develop insight-led campaigns. We’ll define your objective, messaging, channels, and the touchpoints required to achieve your brand's communication goals.

Brand Activation

Campaign Activation

We’ll bring your brand's campaign strategy to life, seamlessly executing across channels and touchpoints to engage and convert your target audience effectively.

Packaging Design

We craft visually compelling and strategically effective packaging solutions that convey your brand purpose, enhance shelf appeal and build loyalty.

Motion & Video

We combine compelling storytelling with dynamic visuals to create captivating content that drives engagement, effectively communicates your brand's message, and leaves a lasting impact on your audience.

Integrated Marketing Support

We deliver a unified, holistic message across all of your marketing and social channels; providing a consistent, engaging and emotive-driven brand experience.

Our Services

Brand Strategy

Brand Identity

Brand Activation

Brand Strategy

Defining the core of who you are as a brand, we help position you in the market, articulate your purpose, shape your proposition, define your values and plan your messaging to create clarity, focus and meaningful competitive distinction.

  • Discovery & Analysis
  • Brand Positioning
  • Brand Purpose
  • Brand Architecture
  • Campaign Planning

Brand Identity

Bringing your brand to life creatively, we design distinctive visual and verbal systems that express your positioning, from identity and art direction to tone of voice, ensuring a cohesive and compelling brand world across every touchpoint.

  • Visual Identity
  • Brand Voice
  • Naming
  • Brand World
  • Brand Guidelines

Brand Activation

Activating your brand in the real world, we support rollout across channels, from launch campaigns and communications to toolkits and guidelines, ensuring your brand is consistently understood, adopted and executed with clarity, confidence and impact.

  • Campaign Activation
  • Brand Rollout
  • Motion & Video
  • Integrated Marketing
  • UX and UI

Start a project

Got a brief, an RfP or a challange to discuss? Get in touch and let's see how ORCA can support your next phase of growth.

Who we are

Our challenger mindset underpins our approach to every project we take on, no matter what scale. We live by the following set of brand principles whilst pursuing our mission.

HIGH VISUAL PERFORMANCE

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01
Challenge

We will challenge

We know what it takes to be a challenger, we delve into the brief, ask thought-provoking questions to understand the "why” and always get to the crux of what our client’s brands and audiences really need.

02
Progress

We will choose progress over comfort

We consistently push ourselves to surpass limits, and explore new horizons with our creativity. By staying ahead of the latest trends, methods, and innovations, we make sure our work always stands out from the crowd.

03
People & Planet

We will champion people and planet

Whether it’s sharing thought-pieces, running events, highlighting work we’re proud of, celebrating responsible brands or giving back to the local community, we will use our platform to inspire and create positive change.

04
Purpose

We will create with purpose

We wholeheartedly put people and planet first. We don’t create for the sake of creating. This dedication drives us to consider the social and environmental impact of everything we do - both internally and externally.

The ORCA Values

Our values shape how we work, who we work with, and how we challenge the thinking that hold brands back.

HIGH VISUAL PERFORMANCE

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01
Challenge

We will challenge

We know what it takes to be a challenger, we delve into the brief, ask thought-provoking questions to understand the "why” and always get to the crux of what our client’s brands and audiences really need.

02
Progress

We will choose progress over comfort

We consistently push ourselves to surpass limits, and explore new horizons with our creativity. By staying ahead of the latest trends, methods, and innovations, we make sure our work always stands out from the crowd.

03
People & Planet

We will champion people and planet

Whether it’s sharing thought-pieces, running events, highlighting work we’re proud of, celebrating responsible brands or giving back to the local community, we will use our platform to inspire and create positive change.

04
Purpose

We will create with purpose

We wholeheartedly put people and planet first. We don’t create for the sake of creating. This dedication drives us to consider the social and environmental impact of everything we do - both internally and externally.

01

We will challenge

We know what it takes to be a challenger, we delve into the brief, ask thought-provoking questions to understand the "why” and always get to the crux of what our client’s brands and audiences really need.

02

We will choose progress over comfort

We consistently push ourselves to surpass limits, and explore new horizons with our creativity. By staying ahead of the latest trends, methods, and innovations, we make sure our work always stands out from the crowd.

03

We will pursue clarity relentlessly

We keep working until we reach clarity. We turn chaos into focus, and complexity into conviction. Because clarity is what gives brands the confidence to move - and the edge to lead.

04

We are pragmatic optimists

We pair insight with imagination and rigour with emotion. We’re inherently positive, but business-like and results-focused. Clients choose us for our chemistry; they stay with us for the results.

Success stories

£8.5m

raised for Carbon Neutral Fuels following rebrand and campaign

$2m

in Roland DG sales in a single day following F1 collab launch event

35+

new CUPP stores opened across three global territories post-rebrand

30%

revenue and headcount growth at Emerge Digital following rebrand

As a certified B Corp we have made a commitment to have a positive impact on people and planet - this includes our workers, local community and environment.

This commitment extends to offsetting our carbon footprint, supporting the community through valunteer and pro bono initiatives, and endorsing ethical and sustainable practices. We prioritise work-life balance for our employees with flexible hours, sensible travel policies, and team events, fostering a strong sense of community.

VIEW IMPACT REPORT